About The ODD Witch...told in 3rd person so it doesn't sound conceited!
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The Story
Before any of this, Tara owned a brick-and-mortar coffee shop in Lakewood, Ohio. Then she worked at Hilarities on East 9th Street in Cleveland, a comedy club. Not as a comedian. (She'll clarify that every single time, because apparently people assume.)
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(This is where the Coffee Shop was in Lakewood, Ohio)
When she decided to leave Cleveland, she sold everything she owned except what fit in a backpack, got on a Greyhound, and landed in Colorado.
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Colorado is beautiful. Tara is a water person. So she bought a car and pointed it at Seattle.
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She made it as far as Astoria, Oregon, where she ran out of gas. Found a job at a cannery the next day. (Way different than the service industry.)
(Tara working at the cannery. That's a Dungeness Crab she's holding!)
Her boyfriend at the time had gotten on a fishing boat, and Tara kept hearing stories about another woman fisherman. "If she can do that, so can I," she said. "There is no way you could ever do that," he said.
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So she got on a ferry to Sitka, Alaska, and found work on a two-person salmon troller.
(The boat dock in Alaska.)
Missed her friends and her boyfriend, so she came back to Astoria and got on The Charlotte B, a 54-foot albacore tuna troller.
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And no, she wasn't the cook! She was a deckhand who pulled her own weight, for three seasons. The hardest part isn't the work. It's being in the middle of the ocean for 20 to 30 days with two grumpy men.
(Tara on The Charlotte B. That's an Albacore Tuna she's holding.)
(That's the Charlotte B after a fresh coat of paint.)
That's when Tara knew what she actually wanted: a career with location and time freedom. (She loves to travel.) She remembered reading about blogging and dropshipping, and got to work on a lingerie store: ten years ago, fetish-inspired, run entirely from an RV on borrowed WiFi.
(Tara starting the remodel of the R.V. Someone should tell her she needs to pull up her pants!)
(Inside the RV where it all started. Partial remodel done.)
She specifically sought out lingerie brands that wouldn't let distributors sell on Amazon or eBay, and worked out deals with small boutique designers herself. Real luxury lingerie, zero inventory held, fully dropshipped.
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(That's an old screenshot from Sheer Fetish, Tara's lingerie brand.)
(You can hear the whole ridiculous origin story in the Fake Interview below.)
After that, she did what everyone tells you to do. Spreadsheets. Sales funnels. A content calendar color-coded within an inch of its life. It worked, technically. She also felt like a stranger in her own business, running someone else's playbook, in someone else's shoes, two sizes too small.
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So she went back to the thing she'd been ignoring the whole time: her own chart. Turns out the plan was in there the entire time. She just hadn't been reading it.
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Here's the part that matters for you: you don't need a coffee shop, a comedy club, and a tuna boat to figure out your version of this.
That took Tara over a decade of trial, error, and one very cold ocean. Your chart already knows what your version looks like. It's just been waiting for you to actually read it, instead of guessing your way through it the hard way like she did.
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Now Tara helps women 40+ figure out the business that's actually theirs, using their chart instead of someone else's five-step system. No hustle or "manifest it into being." Just real strategy, with a little cosmic backup, and a much shorter road to get there than hers was.
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Nothing about you or your business has to be ordinary. (See what I did there? Told you it wasn't conceited.)
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(That's Tara now. "You've coma along way, baby!")
Things that people have said about Tara Schafer-a.k.a. The ODD Witch
"Tara is my wife."-Tara's Husband
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"I have known many people. Tara is one of them."-Friends of Tara
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"Tara does things I have seen"-Tara's Dad
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"Tara is better at some things than others."-Tara's Mom
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"Tara has built many websites. I have seen lots of websites."-Internet User.
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"Tara wrote a book. I have read many books."-Book Critic
