Yep! You read that right! You can use astrology to help you brand your business.
That's not to say that you shouldn't rely on more traditional branding techniques. But think of using your astrology chart as another layer.
A tool, to help point you in a more aligned direction.
In an earlier post, I had written about using your astrology chart to help attract your soul clients. (you can check it out by clicking the link below if you're curious.)
We are going to use a similar method for branding as well.
First step is to get a copy of your chart.
Lucky you! I went ahead and made it super easy for you. Just fill in your information below.
Got your chart? Perfect.
When it comes to helping you to brand your business, there are several areas of your chart to look at. But for the purpose of this article, we are going to look at 2 main areas.
Your rising sign, Your MC or Midheaven.
The easiest way to incorporate all of your finding is to create a mood board, That's right! It gets to be an arts and crafts day!
You'll start to see patterns, colors and themes emerge to give you a more cohesive look for your brand.
Your Rising Sign
The first thing to look for is your rising sign, also known as your ascendent. This will always be on the cusp of your 1st house. Directly opposite your rising sign is your descendant angle or DC. This is the archetype that you naturally attract.
To easily attract your soul clients, lean into the archetype of your rising sign. This should feel natural for you since your rising sign is already how you show up to the world.
Think of colors and symbols that are associated with your rising sign. Or even certain words and phrases. I also personally like to look at my birth chart and also the chart of my business. (Yes, your business gets to have a birth chart too!)
In business astrology, your AC or rising sign is how your business greets the world.
Here are some key words for each sign.
Aries: Bold, brave, leaders, assertive
Taurus: Earthy , Artistic, Pleasurable, Stable, Quality and/or Luxurious
Gemini: Witty, Fun, Charming and occasionally Superficial or Surface Level
Cancer: Warm, Sentimental, Reserved, Sensitive, Nurturing
Leo: Successful, Confident, Warm, Creative, Dramatic Charismatic
Virgo: Organized, Dependable, Helpful, Grounded
Libra: Charming, Graceful, Diplomatic, Harmonious, Peaceful, Fair
Scorpio: Deep, Intense, Passionate, Soulful/Spiritual, Well-researched
Sagittarius: Friendly, Optimistic, Visionary, Adventurous, Free Spirited, Worldly, Philosophical
Capricorn: Responsible, Disciplined, Masterful, Determined, Expert
Aquarius: Innovative, Humanitarian, Futuristic, Rebellious
Pisces: Sensitive, Soulful, Healing, Sentimental, Artistic, Compassionate, Creative
Your MC or Midheaven
This angle can be found at the top of your chart or on the cusp of your 10th house. Think of this as your ultimate purpose or goal in this lifetime or for your business.
Your MC angle shows you the most aligned ways of recognition as well as the nature of products or services well suited for you to offer. Take note of the sign on your MC angle.
(Don't forget to add any associated colors, imagery and words to your mood board!)
Here are some keywords and services for each sign:
Aries: Being a leader, pioneering and fearless. Confidence, leadership or accountability coaching. Personal training or other athletic products or services.
Taurus: The quality of its services or products, a feeling of luxury or exclusiveness. Longer term offerings like masterminds or multi-month group coaching. High-end retreats or events. Financial coaching.
Gemini: It’s energy, curiosity, communication skills & business connections. Your business might have two different focuses or streams of income. Copywriting, publishing books, public speaking.
Cancer: Devotion, nurturing, healing and community orientation. Women’s circles, lunar cycles, food based products or services, home decor and interior design, care-taking.
Leo: Performance, visibility, charisma and warmth. Acting, confidence, public speaking or visibility coaching. Show business related offerings or services. Public speaking. Marketing & PR services.
Virgo: Being of service, providing helpful advice, analyzing data and being detail oriented. Health related services and products, accounting, research, editing,
customer service, personal assistant, virtual assistant, launch manager or
implementor.
Libra: Diplomacy, justice and beauty. Art, fashion, law & justice, meditation, counseling, coaching.
Scorpio: Depth, transformation and passion. Deep healing and transformational coaching. Psychologist. Research and investigation. Products and services that mix strategy and soul.
Sagittarius: Optimism, philosophy, teaching, mentoring. Passive and leveraged income, Online training and learning, delivering services from various locations around the world. Vision and clarity coaching.
Capricorn: Mastery, Discipline, Expertise. Goal setting, strategic planning, accountability coaching, logistics, Online business manager, subject matter expertise.
Aquarius: Innovation, science and technology, astrology and metaphysics, humanitarianism. Not-for-profit or activist services, astrology or metaphysical products and services, collective/collaborative services, co-working, hybrid working,
environmental products and services
Pisces: Intuition, creativity, spirituality, compassion, sensitivity. Spiritual Guide or healer, Metaphysical practitioner, Mystic or Psychic, Artist, Counselor.
Your Mood Board
I hope at this point you've had some fun creating your mood board or collage. I know I have!
Here's a pic of mine...
Branding your business can feel daunting at first. But when you have tools like a unique blueprint to help, well that's just smart!
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