Welcome to The Blog

Your business doesn't need to look big before it works. Here's how to validate a business idea, test your offer in two weeks, and let real customer behavior decide what you build next.

I'm Tara Schafer, and I'm The ODD Witch. I help women 40 and up build businesses in their second season using business strategy, systems, and a business astrology lens, without the hustle-culture nonsense that dominates most of the entrepreneurship space. No cauldron required, unless you count my coffee cup. That's me. Tara Schafer a.k.a. The Odd Witch I've spent 25-plus years in business, long enough to have watched every hot new tactic come and go at least twice. Somewhere

As women entrepreneurs, we're often told we need more to succeed. More software. More systems. More automation. The result? Many of us are walking around with the business equivalent of an overstuffed purse—weighing us down and making it impossible to find what we actually need when we need it. Today, I want to introduce you to a concept I call "The Entrepreneur's Purse" that might just change how you think about your business systems. The Mary Poppins Purse Syndrome You k

Yep! You read that right! You can use astrology to help you brand your business. That's not to say that you shouldn't rely on more traditional branding techniques. But think of using your astrology chart as another layer. A tool, to help point you in a more aligned direction. In an earlier post, I had written about using your astrology chart to help attract your soul clients. (you can check it out by clicking the link below if you're curious.) https://www.theoddwitch.com/post

You wake with a start.... of excitement! You've decided you're finally going to do it. You're finally going to start you're dream business. You're mind is racing with all the awesome things you're going to do once you are your own boss. Running the show, the way you want. Your plan: to start a Shopify store. You've done some research. ( a few google searches, that is.) Maybe you'll try this whole drop shipping thing you keep reading about. Can't be that hard, right? I'm here

If you ever want to improve yourself from the inside, find out all of your fears, and discover strengths you knew you never had, I say become an entrepreneur. Even if it's just a side hustle, do it. It will be the most exciting, and scary thing you will do. Ok, sure, there's other things that you can do to achieve the same self learning... but entering into the entrepreneurial journey is also a fun one! I know this first hand from experience. When I started on this journey I

It seems as long as I can remember, I had some sort of side hustle going. The first one I remember was when I was five and my older sister and I decided to sell rocks to the neighborhood kids. (Yes. I said rocks!) We convinced them they were "magical". Of course one little boy ran home crying that we took all of his allowance. That ended that little business. Since then, I've created and ran several small businesses. Or side hustles. Some successful (according to my definitio